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Planet to Plate

Planet to Plate

March 2024

timeline

3 weeks

researcher

motion designer

visual designer

role

motion design

graphic design

skills

figma

procreate

after effects

tools

OVERVIEW

What we buy is one of the most powerful tools we consumers have.


For my final project in Design in Motion, I explored the topic of food sustainability in a brief animated short aiming to inform and engage viewers on this critical issue. The goal was to highlight the environmental impact of food production and waste while providing actionable steps individuals can take to make more sustainable choices.

RESULTS

RESEARCH INSIGHTS

  • Agricultural land area compromises about 38% of Earth’s land surface

  • Growing population and harmful farming practices have led to a loss of carbon, biomass, and land quality

  • Up to two-thirds of biodiversity loss worldwide is attributed to food and land use activity

  • Agricultural land area compromises about 38% of Earth’s land surface

  • Growing population and harmful farming practices have led to a loss of carbon, biomass, and land quality

  • Up to two-thirds of biodiversity loss worldwide is attributed to food and land use activity

  • Agricultural land area compromises about 38% of Earth’s land surface

  • Growing population and harmful farming practices have led to a loss of carbon, biomass, and land quality

  • Up to two-thirds of biodiversity loss worldwide is attributed to food and land use activity

land

  • Much of human-driven greenhouse gas emissions can be attributed to agricultural practices and associated land use

  • Industrial factors involved in the food industry such as transport, retail, fuel production, and waste management also play a large role

  • Much of human-driven greenhouse gas emissions can be attributed to agricultural practices and associated land use

  • Industrial factors involved in the food industry such as transport, retail, fuel production, and waste management also play a large role

  • Much of human-driven greenhouse gas emissions can be attributed to agricultural practices and associated land use

  • Industrial factors involved in the food industry such as transport, retail, fuel production, and waste management also play a large role

warming

global

  • About 1/3 of food produced is lost along the food chain

  • Neglect, process inadequacies, improper packaging, and household food waste are crucial reasons why there is inefficiency

  • About 1/3 of food produced is lost along the food chain

  • Neglect, process inadequacies, improper packaging, and household food waste are crucial reasons why there is inefficiency

  • About 1/3 of food produced is lost along the food chain

  • Neglect, process inadequacies, improper packaging, and household food waste are crucial reasons why there is inefficiency

food loss

waste

&

GOALS

How can we bridge the gap between climate awareness and action?


Highlight the impact of everyday purchasing and consumption habits on the planet

Provide actionable suggestions for adopting cleaner, more sustainable consumption practices

PROCESS

After establishing the project's purpose and message, I created moodboards to define the visual direction. I focused on incorporating natural colors and hand-drawn illustrations to emphasize an organic, eco-conscious feel. Pairing modern typography with a minimal design approach, I aimed to balance creativity with clarity—allowing the information to stand out and effectively communicate the importance of food sustainability.

From there, I designed styleframes in Figma to further solidify the design scheme. This process allowed me to experiment with composition, typography, and motion, ensuring the design maintained a cohesive, modern aesthetic while reinforcing the project's core messages.

TAKEAWAY

Over the course of taking this class, I learned how to use Adobe After Effects and gained a greater respect for the effort that goes into creating short advertisements and educational content. Bringing complex research into clear, impactful visuals was an important challenge to create a compelling and clear message. 


I was honored to have my work showcased at the 2024 Science Film Festival, where 132 films were screened across 36 countries. This experience reinforced my belief in the importance of audience feedback and engagement. With this, I continue to aim to create work that resonates with people—bringing not only informative material but also inspiration.